File this in: I’m Not Surprised.
Mark Bittman, a food columnist for The New York Times, wrote an interesting column Tuesday about McDonald’s take on oatmeal. It’s titled “How to Make Oatmeal … Wrong.”
In it, he brings to light that oatmeal – the seemingly healthy meal composed on one single ingredient, oatmeal – has been Micky D-ified into a monster, unhealthy dish by the fast food giant. He writes its ingredient list (21 in all) should read: “oats, sugar, sweetened dried fruit, cream and 11 weird ingredients you would never keep in your kitchen.”
It has, Bittman writes, more sugar than a Snickers bar and only 10 fewer calories than the chain’s cheeseburger or Egg McMuffin.
To top it off, it’s ridiculously expensive – 10 times more expensive than getting the real deal, and definitely not as nutritious.
The best part of this column is he debunks the whole “convenience” claim people say about McDonald’s fruit and maple oatmeal. He spells out clearly how making it at home is more convenient than driving to McDonald’s, waiting in line, ordering, paying, waiting and then leaving. In the time it takes to do all that, you could make oatmeal for four people at home, Bitmman states, “while taking your vitamins, brushing your teeth and half-unloading the dishwasher.” He even offers a make-you-own instant recipe link.
Bittman is basically telling readers to not be fooled by fancy advertising (McDonald’s calls this treat a “bowl full of wholesome”). Oatmeal in the wrong hands can be very bad for you.